RFP QuestBeta
OpenStage · planning

Royal Botanic Gardens, Kew

RBGKEW1471 - Face to face membership sales services

Business ServicesCPV 79620000
Value£280k
Deadline
Published21 Aug 2025
RegionNationwide
Who to contact
Sarah Jandu
procurement@kew.org
02083325000

The procurement contact named on the official notice.

Contract value in context
£280ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens.

RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships.

This is made up of around 20,000 new sales and 60,000 renewals each year.

We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition.

We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales.

We are seeking a supplier who can support us to grow this in line with our ambitious plans Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually.

We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion.

Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members.

To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936

Key requirements

What the supplier must deliver

01

We have ambitious plans to double our

We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition.

02

We are seeking a supplier who can

We are seeking a supplier who can support us to grow this in line with our ambitious plans.

03

We have huge potential to convert these

We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion.

04

Secondary to membership sales, we expect

Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ocds-h6vhtk-058c5d
Stage
planning · Planning
Source
Find a Tender
Buyer ref
050629-2025
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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