WEST MIDLANDS GROWTH COMPANY LIMITED
West Midlands Destination Development Partnership Research & Evaluation
The procurement contact named on the official notice.
The submission route named on the official notice.
This sits in the lower-middle of the Research & Development band — a mid-scale opportunity. Based on 20,405 valued Research & Development tenders in our corpus.
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector.
Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned.
Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
This requirement is divided into two lots – Lot 1 ‘Evaluation of West Midlands DDP Work-Streams’, and Lot 2 ’Destination Perceptions & Sentiment’.
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
What the supplier must deliver
Insights from the research and evaluation
Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
Lot 1 focuses on data collection
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-05d0d3
- Stage
- tender · Open
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- 067148-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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