AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
2026-821 Social for Campaign Media Buying
https://defra-family.force.com/s/Welcome Submissions will not be accepted outside of the eSourcing portal
The submission route named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD has published 5 Business Services notices, about every 3 months. On that rhythm the next one is expected around November 2026.
AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors.
Campaign activity will support and integrate with AHDB’s broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods.
They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts.
The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment.
The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes.
The successful agency should demonstrate: • Strong experience planning and buying large-scale paid social campaigns. • Experience within food or drink • Strong understanding of health-conscious and family audiences. • Expertise across Meta, TikTok, Pinterest and future social platforms. • A proven track record of delivering measurable improvements in campaign performance and return on investment • Excellent analytical capability, reporting and insight generation.
This opportunity closes at NOON on the 16th September 2026.
Please use link https://defra-family.force.com/s/Welcome to access this opportunity.
Initial contract start date is 1st April 2027 Budget is approx..
£6 million over 5 years (VAT inclusive), roughly £1.2 million per annum, but this will vary on requirements by AHDB.
Initial contract is for 2 years with 1+1+1 options to extend.
What the notice asks for
Campaign activity will support and integrate
Campaign activity will support and integrate with AHDB’s broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods.
The successful agency should demonstrate
The successful agency should demonstrate:.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What it takes to bid this
Typical UK bid effort for the £1m–£10m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06dfaf
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 075543-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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