PHD Strategic Pricing, Ticketing and Demand Study
The procurement contact named on the official notice.
procurement@royalnavymuseums.org.uk
The submission route named on the official notice.
This sits in the lower-middle of the Research & Development band — a mid-scale opportunity. Based on 20,405 valued Research & Development tenders in our corpus.
We haven’t measured a rhythm for Royal Navy Museums in Research & Development yet — so we’re not going to guess at one.
PHD has identified a need for specialist expertise to address several strategic questions that cannot be answered internally with sufficient confidence.
Existing evidence suggests pricing, admissions structure and visitor decision-making are affecting demand and conversion.
However, the organisation requires independent analysis and modelling to understand: • Whether current pricing levels suppress demand. • How visitor segments respond to price and product structure. • The impact of removing lower-commitment admission products. • The relationship between yield, volume and long-term sustainability. • The role of digital channels in visitor conversion. • How future ticketing structures can support both commercial performance and audience growth.
Deliverables • The commission is expected to produce: • A recommended admissions architecture. • A recommended pricing framework. • Recommendations regarding lower-priced entry products. • Recommendations regarding Gift Aid. • Recommendations regarding discounting. • Recommendations regarding affiliate, trade and third-party sales. • A practical implementation roadmap for Easter 2027.
Procurement Structure An open competitive procurement exercise will be undertaken.
Potential suppliers will be invited to submit proposals detailing: • Understanding of the brief. • Proposed methodology. • Relevant experience. • Project team. • Cost proposal. • Delivery timetable.
Submissions will be evaluated against: • Understanding of strategic challenge. • Methodology and robustness. • Relevant expertise. • Practical applicability. • Value for money. • Quality of proposed team.
Consortium bids are welcomed where they bring together complementary expertise across pricing strategy, behavioural insight, visitor research, digital analytics and commercial implementation.
One organisation should be identified as lead contractor and assume overall responsibility for delivery.
Contract Management The contract will be managed by the Head of Audiences and Revenue Marketing (Racheal Brasier) with support from Sharna Bennett (Performance and CRM Lead).
Regular project meetings will be held throughout delivery.
Key milestone outputs will be reviewed by an internal project steering group representing: • Portsmouth Historic Dockyard Operations with representation from MRT and RNM Contract Duration 18 months The core consultancy work is expected to complete within approximately 6-9 months, with the remaining term allowing for validation, implementation support and follow-up advice as required.
Contract Value The estimated contract value is between £60,000 and £120,000 excluding VAT, based on the indicative project scale identified through an initial document sent out to potential suppliers.
Initial market research was undertaken with a variety of suppliers that outlined different approaches to the work - the estimates provided ranged from £60,000 - £120,000.
Funding is expected to be met from approved budgets and supports long-term commercial growth priorities for both RNM and MRT.
Failure to undertake the study may result in: • Continued suppression of visitor demand. • Reduced accessibility for key audience segments. • Inefficient pricing structures. • Lost admissions income. • Poor strategic decision-making based on incomplete evidence. • Failure to optimise the balance between revenue generation and audience growth.
Supplier Suitability Assessment Suppliers will be assessed against: • Understanding of the strategic challenge (15%). • Methodology and approach (15%). • Relevant experience and expertise (15%). • Project team quality (15%). • Deliverability and practical recommendations (15%). • Value for money (15%). • Sustainability (10%) Evaluation criteria reflect those outlined in the commission brief.
Full details can be found within the scope document.
What the notice asks for
How future ticketing structures can support both
How future ticketing structures can support both commercial performance and audience growth.
The commission is expected to produce
The commission is expected to produce:.
One organisation should be identified as lead
One organisation should be identified as lead contractor and assume overall responsibility for delivery.
The contract will be managed by
The contract will be managed by the Head of Audiences and Revenue Marketing (Racheal Brasier) with support from Sharna Bennett (Performance and CRM Lead).
The core consultancy work is expected
The core consultancy work is expected to complete within approximately 6-9 months, with the remaining term allowing for validation, implementation support and follow-up advice as required.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What it takes to bid this
Typical UK bid effort for the under £100k band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at Royal Navy Museums, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads Royal Navy Museums’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06e096
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 075910-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Research & Development
Royal Navy Museums’s tender network