RFP QuestBeta
Awarded · ResultStage · contract

SOUTHAMPTON CITY COUNCIL

Sustainable Transport Campaign Marketing Agency Service

Business ServicesCPV 79000000 79300000
Value£70k
Awarded8 Aug 2022
Published5 Sept 2022
RegionSouth East
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£70ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

The brief

An external marketing agency is required to undertake media planning and buying, asset design and campaign evaluation for two campaigns within Southampton City Council: 1 - Hampshire's sustainable transport brand My Journey Travel Demand Management marketing campaign.

2 - Southampton Healthy Homes campaign which maximises the uptake of grants for heating, insulation and low carbon improvements.

The marketing agency will be required to research, plan and buy media space, in the geographical area identified and targeting the specified audience.

They will design the creative assets (My Journey only) and optimise the campaigns throughout.

The My Journey Travel Demand Management campaign will expect to have a full evaluation of the campaign/s including impact on travel behaviours.

Key requirements

What the supplier must deliver

01

An external marketing agency is required

An external marketing agency is required to undertake media planning and buying, asset design and campaign evaluation for two campaigns within Southampton City Council: 1.

02

The marketing agency will be required

The marketing agency will be required to research, plan and buy media space, in the geographical area identified and targeting the specified audience.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

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Source & provenance
OCID
c464621d-c016-4408-9946-f224c98ecf04
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
SCC-SMS-0361
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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