Open for BidsOCID: ocds-h6vhtk-066c05

WCC Bus Marketing Campaigns 2026

Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic. This trend has been reflected across all demographics. Nationally, to try and increase the number of people using bus travel, the Department for Transport is running a £3 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027. This is an opt in scheme for bus operators who are compensated for signing up to the scheme. In December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel. Following an extensive branding exercise, it was decided that The Warwickshire Enhanced Partnership for Buses would be branded as Warwickshire Buses. The only data available on bus usage is provided by Stagecoach (which covers c.80% of bus usage in Warwickshire). This shows a decline in passengers and journeys: WarwickshireBuses_StagecoachUsageData.xlsx Between April 2024 and December 2025, the Council worked with an external agency to deliver a young person (aged 14 to 24) bus marketing campaign - "Get the Bus with Two/A Few Squid". The scope of this campaign was to deliver a digital marketing and advertising campaign, which resulted in an increase in bus patronage that varied between 10% and 13% over the height of the campaign. The detail of this campaign, including media placements and performance, will be shared with the successful agency. Bus Campaign 2026 The Partnership has therefore taken the decision to further dedicate an amount of its Bus Service Improvement Plan (BSIP+) funding from central government for 2026/27 to create a series of marketing campaigns to increase bus use amongst the following groups: • Young People aged 14 - 25 • Adults aged 25 - 50 (including People with Young Children) • Residents eligible for Warwickshire Concessionary Bus Pass (aged 66+) The main aims of the campaign are: 1. To increase take-up of Warwickshire bus services by the targeted groups. 2. To increase traffic on the WCC Public Transport Pages, which will be refreshed by Warwickshire County Council to provide more useful information including information specifically for these target audiences. https://www.warwickshire.gov.uk/public-transport 3. Raise awareness of the Warwickshire Concessionary Bus Pass and increase take-up amongst eligible older adults. 4. Rase awareness of improved Warwickshire bus fleet, with an emphasis on change and transformation (uplifted passenger experience), ease of access, speed of boarding (smart ticketing) and ease of payment (fast).

Buyer
Warwickshire County Council
Contract Value
Value not disclosed
Deadline
35 days left
21 Apr 2026
Published
17 Mar 2026
Interactive

About This Warwickshire County Council Contract

This open tender from Warwickshire County Council was published in 2026. The WCC Bus Marketing Campaigns 2026 contract with a submission deadline of 21 April 2026.

This UK government contract opportunity is part of the public procurement process, openly available via Find a Tender.

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Match
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Urgency
30%
Value

Sector Distribution

General100%

Contract Timeline

17 Mar

Published

Current

Open for Bids

21 Apr

Deadline

Value Analysis

Contract value not disclosed

Market Activity

-39%

UK tender activity (12 months)

WCC Bus Marketing Campaigns 2026 - Scope of Work

0 phases • 0 requirements • 1 capabilities

Required Capabilities

data
  • Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic. This trend has been reflected across all demographics.
  • Nationally, to try and increase the number of people using bus travel, the Department for Transport is running a £3 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027. This is an opt in scheme for bus operators who are compensated for signing up to the scheme.
  • In December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel.
  • Following an extensive branding exercise, it was decided that The Warwickshire Enhanced Partnership for Buses would be branded as Warwickshire Buses.
  • The only data available on bus usage is provided by Stagecoach (which covers c.80% of bus usage in Warwickshire). This shows a decline in passengers and journeys: WarwickshireBuses_StagecoachUsageData.xlsx
  • Between April 2024 and December 2025, the Council worked with an external agency to deliver a young person (aged 14 to 24) bus marketing campaign - "Get the Bus with Two/A Few Squid". The scope of this campaign was to deliver a digital marketing and advertising campaign, which resulted in an increase in bus patronage that varied between 10% and 13% over the height of the campaign. The detail of this campaign, including media placements and performance, will be shared with the successful agency.
  • Bus Campaign 2026
  • The Partnership has therefore taken the decision to further dedicate an amount of its Bus Service Improvement Plan (BSIP+) funding from central government for 2026/27 to create a series of marketing campaigns to increase bus use amongst the following groups:
  • Young People aged 14 - 25
  • Adults aged 25 - 50 (including People with Young Children)
  • Residents eligible for Warwickshire Concessionary Bus Pass (aged 66+)
  • The main aims of the campaign are:
  • To increase take-up of Warwickshire bus services by the targeted groups.
  • To increase traffic on the WCC Public Transport Pages, which will be refreshed by Warwickshire County Council to provide more useful information including information specifically for these target audiences.
  • https://www.warwickshire.gov.uk/public-transport
  • Raise awareness of the Warwickshire Concessionary Bus Pass and increase take-up amongst eligible older adults.
  • Rase awareness of improved Warwickshire bus fleet, with an emphasis on change and transformation (uplifted passenger experience), ease of access, speed of boarding (smart ticketing) and ease of payment (fast).

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Contract Value

Fixed PriceSingle contract value agreed upfront
Value not disclosed

Key Dates

Important deadlines and milestones

UK Time

Notice Published

Tender opportunity made public on Find a Tender

Tue, 17 Mar 2026
Passed

Submission Deadline

Next

Final deadline for bid submission

Tue, 21 Apr 2026at 11:00
35 days
remaining

What This Warwickshire County Council Contract Means

For Citizens

This is a public procurement by Warwickshire County Council. All UK government contracts are publicly accessible for transparency.

For Businesses

This Warwickshire County Council tender is open for bids. Deadline: 21/04/2026. Submit your proposal via Find a Tender.

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Market Activity

-55%

UK tender activity (12 months)

Warwickshire County Council

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Quick Facts

Stage
Tender
Status
active
CPV Codes
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Reference ID

ocds-h6vhtk-066c05

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