West Midlands Growth Company Ltd e-Tendering
West Midlands Perceptions Study 2024 - AWARD
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics.
This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands.
It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets.
These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier.
It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved.
It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.
What the notice asks for
The West Midlands Growth Company (WMGC) has
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics.
This piece of work needs to track
This piece of work needs to track progress against a series of key perceptions metrics.
It needs to target the following key
It needs to target the following key audiences.
It needs to track the effectiveness
It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through.
It also needs to inform the marcomms
It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- c8df1244-6ea3-4909-a7da-51aa1692abee
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- IT-198-309-2024-WMGC-0396 - AWARD
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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