West Midlands Growth Company Ltd e-Tendering
Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.
The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.
The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here.
WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries.
It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester.
We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.
What the notice asks for
The West Midlands Growth Company (WMGC)
The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.
The tender is focused on the agency
The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 0f178226-2e35-457f-8755-b21dedbe6e63
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- IT-198-311-2024-WMGC-0391 - AWARD
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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