RFP QuestBeta
Awarded · ResultStage · contract

British Tourist Authority T/a Visit Britain

BTA1777 - Travmedia subscription and International Media Marketplace (IMM) attendance

Business ServicesCPV 79952000
Value£40k
Awarded1 Sept 2022
Published19 Oct 2022
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£40ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

International marketplace (IMM) attendance.

Travmedia subscription to use Travmedia's UK Platform Alerts to support earned England PR objectives.

Travmedia UK's Platform allows us to reach and connect with a highly targeted network of travel industry media specialists, enabling the team to support England's regions and industry through having access to specific media enquiry alerts from national media covering consumer travel stories.

Competition is absent for technical reasons as no other platform is able to provide this tailored service.

Competition is absent for technical reasons as Travmedia UK runs the only major travel media and influencer networking event (IMM) of its size and scale in the UK market, which provides a unique, key annual networking opportunity for VE.

It is an opportunity to meet with top tier media to influence the England narrative; build relationships and contacts with regional partners and engage with industry.

The individual elements of spend with Travmedia UK are low price but yield high value return on investment against PR objectives.

Key requirements

What the supplier must deliver

01

Travmedia subscription to use Travmedia's UK Platform

Travmedia subscription to use Travmedia's UK Platform Alerts to support earned England PR objectives.

02

Travel industry media specialists, enabling the team

travel industry media specialists, enabling the team to support England's regions and.

03

Platform is able to provide this tailored

platform is able to provide this tailored service.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at British Tourist Authority T/a Visit Britain, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
12be0922-4dbf-4ee4-9037-ab76be918630
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0006800D4L000000DloEUAS
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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