RFP QuestBeta
Awarded · ResultStage · contract

Sea Fish Industry Authority

Love Seafood Creative Concept - FY2021

Business ServicesCPV 79000000 79300000
Value£100k
Awarded10 Feb 2020
Published1 Aug 2022
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£100ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Seafish are looking for a Creative Concept partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." The creative concept partner will be required to work closely with the Seafish marketing team, the Seafish Communications team, the content partner, the media partner and the PR/Influencer partner.

We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs: • Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT. • Looks at the WHY (strategic thinking), from all angles.

Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing. • Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the customer is at the centre of everything we do. • Embraces a measured approach to success - understanding overarching objectives and being able to articulate ROI for Seafish at every turn. • Offers a creative mindset - providing proactive solutions, rather than expecting a 'horse to water' approach. • Understands the long-term approach to seafood marketing with consumer audiences.

This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision.

For more detailed information on the above tender, this can be found in the attached invitation to tender document.

Other tenders can be found on our website - https://www.seafish.org/article/tenders

Key requirements

What the supplier must deliver

01

Seafish are looking for a Creative Concept

Seafish are looking for a Creative Concept partner to support our consumer-facing marketing efforts and activity for our new brand.

02

The creative concept partner will be required

The creative concept partner will be required to work closely with.

03

We're ultimately looking for a partner who

We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs:.

04

Understanding overarching objectives and being able

understanding overarching objectives and being able to articulate ROI for Seafish at every turn.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
1b754287-a8b5-4f8d-ac1d-f2613d076323
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
TD2020-007
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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