RFP QuestBeta
Awarded · ResultStage · contract

Wiltshire Council

CO2173 Fostering Marketing Services

Business ServicesCPV 79000000 79300000 79340000 79341000
Value£50k
Awarded18 Mar 2025
Published9 Apr 2025
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£50ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Wiltshire Council's fostering marketing strategy is to recruit as many quality foster carers as possible.

We want to increase traffic to our web pages and to people filling in the form to find out more information taking that first step to fostering.

Wiltshire Council is seeking a provider to carry out digital marketing across key channels including google and social media including but not limited to Facebook and Instagram, maximising new trends and digital opportunities.

The agency will also be required to publish online and hard copies of the council's advertorial, in local newspapers and magazines.

There will be regular monitoring to assess the impact of campaigns, sentiment reporting and regular evaluation of the effectiveness of the digital activity to ensure it is 100% effective All the activity is designed to promote Wiltshire Council as the organisation of choice for fostering and is part of the council's wider communications and marketing plan to attract more foster carers each year.

Key requirements

What the supplier must deliver

01

The agency will also be required

The agency will also be required to publish online and hard copies of the council's advertorial, in local newspapers and magazines.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Wiltshire Council, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
57f08aa9-660a-461e-a9a4-bc460362ded0
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
WILTS001-DN763728-13245874
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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