RFP QuestBeta
Awarded · ResultStage · contract

Nottinghamshire County Council

East Midlands Regional Visitor Marketing Campaign

Business ServicesCPV 79000000
Value£220k
Awarded3 Oct 2025
Published26 Jan 2026
RegionEast Midlands
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£220ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN) • Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. • Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings. • Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.

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Source & provenance
OCID
5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
NOTTSCC001-DN804423-26088887
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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