Advertising and Media Buying Agency
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation.
We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising.
Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands.
With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live - as well as having one eye on the horizon.
What the notice asks for
The appointed advertising and media buying agency
The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation.
With this in mind we want
With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
Make the case to bid
Reveal who to approach at University of Portsmouth, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
- OCID
- 99e4eb4e-c7b9-4897-8f66-ff4f112ba283
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- 18/CM/8
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Business Services
University of Portsmouth’s tender network