RFP QuestBeta
Awarded · ResultStage · contract

Driver & Vehicle Licensing Agency

Provision of VED Campaign Evaluation

R&DCPV 73000000
Value£75k
Awarded20 Nov 2019
Published31 Jan 2020
RegionWales
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£75ktotal contract value
median £66k
this tender£0£561k

This sits in the upper-middle of the Research & Development band — a substantial contract for the sector. Based on 20,405 valued Research & Development tenders in our corpus.

The brief

DVLA is preparing a professional assurance case to run a communications campaign targeting Vehicle Excise Duty (VED) • To track awareness and behaviours of the target audience before and after the campaign activity.

We want the sample to match the demographics of our target audience and the tracking to be done in the 20 geographical regions the campaign is targeting. • Delivery of a comprehensive report for each burst of research and a final post campaign report.

The expectation is for the final and full report to be delivered within 4 weeks of the end of the campaign.

We have a baseline from previous campaign activity and would require that the next round of tracking and evaluation builds on this to allow comparisons.

Additional insight for future campaigns may be required in years 2 and/or 3; in the event that this is required DVLA would hope to cover the cost via variation although internal variation limits apply.

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Source & provenance
OCID
b8478c1b-ea33-45d6-8798-39f593ebfdee
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
PS-19-155
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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