British Tourist Authority t/a VisitBritain/VisitEngland
BTA2219 Mobility Data
The procurement contact named on the official notice.
Please refer to & complete ITT documentation: This opportunity is being made available to those suppliers who are able to access the Find a Tender Service. Create your GOV.UK One Login or sign in - GOV.UK One Login Suppliers need to add their registration number to their Form of Tender, Appendix B. This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the tender notices. It is available via VisitBritain’s free-to-register eSourcing platform: Atamis accessible at: https://visitbritain.force.com/s/Welcome.
The submission route named on the official notice.
This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.
These services are required to add anonymised data from mobile phones to VisitBritain's data suite.
This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi.
Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
What the supplier must deliver
These services are required to add anonymised
These services are required to add anonymised data from mobile phones to VisitBritain's data suite.
Derived from the notice text — always confirm against the original documents.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidCyber Essentials Plus (often mandatory for gov IT)
- Hold at bidISO 27001 (information security)
- Plan for deliveryData protection / DPIA readiness
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at British Tourist Authority t/a VisitBritain/VisitEngland, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads British Tourist Authority t/a VisitBritain/VisitEngland’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-06bfdd
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 061118-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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