West Midlands Combined Authority
WEST MIDLANDS CYCLE HIRE SCHEME SPONSORSHIP OPPORTUNITY PRIOR INFORMATION NOTICE
West Midlands Combined Authority (WMCA) launched a public cycle hire scheme in February 2021.
Operated by SERCO under a contract that runs to October 2025, with an option for a further three-year extension, the scheme enables members of the public to rent bicycles for short journeys from fixed docking points throughout the WMCA region.
The scheme is planned to consist of approximately 2,000 bikes by early 2022, of which approximately 1,675 will be 'standard' pedal bikes and 325 e-bikes, distributed across 260 docking stations.
By 2024 the scheme is planned to consist of 3,000 bikes, including a higher proportion of e-bikes.
The scheme will, consequently, be the second-largest in the UK after London's scheme, serving the second-largest urban population in the country.
WMCA is now making the opportunity available for a brand to sponsor the scheme.
Sponsorship rights are anticipated to include (but not necessarily be limited to): - Naming rights to the scheme (eg "Sponsor's Name Bikes" or similar, to be agreed) - Creation of composite official scheme logo, incorporating the sponsor's name/logo - Sponsor's branding on the bikes: rear wheel fins (x 2 per bike) and front basket - Sponsor's branding on signage at docking stations - Sponsor's branding on bike redistribution vehicles - Sponsor's branding on scheme digital assets: website; app A notice will be issued at a later date inviting interested parties to submit bids for the sponsorship.
It is currently anticipated that this tender process will take place in January or February 2022, though this is subject to change.
The structure of the tender is still to be defined.
WMCA has appointed PHAR Partnerships Ltd as its exclusive agency to represent WMCA in marketing this sponsorship opportunity.
Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships: Email: david.hoggins@pharpartnerships.com Tel: 07854 745753
What the supplier must deliver
Parties interested in obtaining further information and/or
Parties interested in obtaining further information and/or expressing interest in the sponsorship opportunity should contact David Hoggins, Partnerships Director at PHAR Partnerships:.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at West Midlands Combined Authority, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads West Midlands Combined Authority’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- c5b3f7a8-da59-4ee7-a68f-152e18986443
- Stage
- preprocurement · Closed
- Source
- Contracts Finder
- Buyer ref
- tender_290057/1011671
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Business Services
West Midlands Combined Authority’s tender network
Assembling the network…
Similar open tenders
West Midlands First Contact Assessment and Referral, Restorative Justice, and Hate Crime Victims Services
Police and Crime Commissioner for West Midlands
West Midlands First Contact Assessment and Referral, Restorative Justice, and Hate Crime Victims Services
Police and Crime Commissioner for West Midlands