Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts.

The key consideration is that the roundabouts are safe for road users.

This means they cannot be overgrown to such a point that visibility is adversely affected.

CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged.

Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others from the districts planned to come under the contract as individual historic agreements ended.

Records from the time show very few roundabouts were unsponsored.

Neither CCC nor the provider were required to apply for Advertising Consent, and the provider would eventually maintain all 180 roundabouts in the County, regardless of whether they hosted advertising activity.

It is noted that by maintaining the roundabouts the provider gives the benefit of a cost avoidance to the Authority, although the exact figure attributed to this is to be confirmed.

CCC invite interested parties to complete and return the attached document "CCC Roundabout Sponsorship Soft Market Testing Questionnaire", to allow the Authority to take an informed decision on how to shape the procurement process that shall follow later in 2023.