CONTENT MANAGEMENT SYSTEM - HOSTING, LICENSING, SUPPORT AND MAINTENANCE SERVICES
£1,080,000 — stated in the notice, including VAT
The submission route named on the official notice.
This is a large award for Software & IT Systems — above three-quarters of comparable contracts. Based on 30,286 valued Software & IT Systems tenders in our corpus.
Coventry University publishes Software & IT Systems work continuously — 274 notices, roughly one every 1 day. This is a stream to watch, not a cycle to wait for.
49% of Coventry University’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
Coventry University Group is seeking proposals from qualified vendors to deliver Hosting, Licensing, Support and Maintenance Services for its Optimizely Digital Experience Cloud (DXC).
These services are integral to the Group’s digital transformation efforts, ensuring continuous high performance and secure operations for online content.
This section provides a formal justification for specifying Optimizely CMS as the required platform in this tender.
The justification is made in accordance with the reasons below.
Coventry University invites for suppliers to submit tender returns based on this justification, within the scope of an open tender.
1.
Technical Interoperability and Continuity The existing digital infrastructure, including CRM, analytics, identity management, and content delivery systems, is tightly integrated with Optimizely CMS.
Optimizely’s API-first architecture and support for headless delivery are essential for maintaining seamless interoperability with legacy systems and third-party services.
Replacing Optimizely would require reengineering multiple integrations, introducing significant risk and cost.
2.
Operational Efficiency and User Familiarity Internal teams are trained and certified in Optimizely CMS, and workflows are built around its content management and personalization capabilities.
Transitioning to a new CMS would require retraining, reauthoring content, and revalidating accessibility and compliance standards, resulting in operational disruption.
3.
Cost of Change and Proportionality A platform change would incur disproportionate University costs, including rebuilding templates and components, revalidating security and GDPR compliance, rewriting content migration scripts, and reintegrating with existing APIs and services.
These costs are not justified given the maturity and suitability of the current Optimizely-based architecture.
4.
Strategic Alignment and Future Scalability Optimizely CMS aligns with the organisation’s digital strategy, including goals for personalization, A/B testing, and omnichannel delivery.
The platform supports future scalability, including cloud-native deployment and integration with AI-driven content tools.
The Estimate value below is based on the initial three year contract.
The extension options are two, one year extensions.
For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Coventry:-Communication-and-multimedia-software-package./994W822QR6 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/994W822QR6
What the notice asks for
The existing digital infrastructure, including CRM, analytics
The existing digital infrastructure, including CRM, analytics, identity management, and content delivery systems, is tightly integrated with Optimizely CMS.
Optimizely’s API-first architecture and support for headless
Optimizely’s API-first architecture and support for headless delivery are essential for maintaining seamless interoperability with legacy systems and third-party services.
Replacing Optimizely would require reengineering multiple integrations
Replacing Optimizely would require reengineering multiple integrations, introducing significant risk and cost.
A platform change would incur disproportionate University
A platform change would incur disproportionate University costs, including rebuilding templates and components, revalidating security and GDPR compliance, rewriting content migration scripts, and reintegrating with existing APIs and services.
The platform supports future scalability, including cloud-native
The platform supports future scalability, including cloud-native deployment and integration with AI-driven content tools.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
A platform change would incur disproportionate University costs, including rebuilding templates and components, revalidating security and GDPR compliance, rewriting content migration scripts, and reintegrating with existing APIs and services.
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Skills, tools & certifications
Detected from the notice — the capabilities and credentials this bid calls for. Click one to see who wins that work.
Make the case to bid
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- OCID
- ocds-h6vhtk-059b59
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 056969-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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