RFP QuestBeta
Awarded · ResultStage · contract

CROWN COMMERCIAL SERVICE

Creative Solutions Call Off Agreement

Business ServicesCPV 79340000
Value£250k
Awarded1 Feb 2016
Published17 May 2016
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£250ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

DWP appointed a creative agency to; develop a creative proposition and approach (designing a ‘look and feel’ for a new marketing campaign), develop key messages and refresh the Disability Confident branding.

The aims for the 2016/17 phase of the campaign are to: Reinvigorate the campaign, build awareness of and ramp up both support and positive sentiment for DWP aims and the Disability Confident brand.

Challenge the perceptions and attitudes of employers – in particular SMEs - and increase the belief that employing and/or retaining a disabled person is something their business could do easily.

Encourage employers of all sizes to register for Disability Confident online, complete a self-assessment, and get access to the help, support and tools that will enable them to improve how they attract, recruit and retain disabled people in their business.

Key requirements

What the supplier must deliver

01

Reinvigorate the campaign, build awareness of

Reinvigorate the campaign, build awareness of and ramp up both support and positive sentiment for DWP aims and the Disability Confident brand.

02

Encourage employers of all sizes to register

Encourage employers of all sizes to register for Disability Confident online, complete a self-assessment, and get access to the help, support and tools that will enable them to improve how they attract, recruit and retain disabled people in their business.

Derived from the notice text — always confirm against the original documents.

The gates

What this notice demands of you

1 named, none in explicit obligation language. Each one is quoted from the notice.

Disability ConfidentCertification & assessment schemes
develop a creative proposition and approach (designing a ‘look and feel’ for a new marketing campaign), develop key messages and refresh the Disability Confident branding.

Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.

Buyer intelligence

Make the case to bid

Reveal who to approach at CROWN COMMERCIAL SERVICE, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
e21a90ae-c7d8-4a45-840e-6d6f826fd76a
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
SO15762
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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