(NU1589-66) Google Analytics 360 License and Analytics Support
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Software & IT Systems band — a mid-scale opportunity. Based on 30,286 valued Software & IT Systems tenders in our corpus.
We are seeking a supplier to provide Google Analytics 360 License and analytics support.
There are three individual elements of this requirement, which are detailed below:\\r\r • GA360 Licence Renewal\\r\r • GA4/GTM Audit and Recommendations\\r\r • GA4/GTM Annual Retainer\\r\r GA360 Licence Renewal\\r\r We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support.
Specifically:\\r\r • Analytics 360 license\\r\r • Tag manager 360 license\\r\r • Implementation and ongoing support \\r\r GA4/GTM Audit and Recommendations\\r\r We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\\r\r • Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. \\r\r • Audit existing GTM set up to optimise performance.\\r\r • Providing recommendations e.g. event setup, custom dimensions, audiences etc.\\r\r • Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\\r\r • Optimal Tag and pixels implementation via GTM\\r\r Ad platforms including (not exhaustive):\\r\r • Facebook/Instagram\\r\r • Tiktok\\r\r • Snapchat\\r\r • LinkedIn\\r\r \\r\r GA4/GTM Annual Retainer\\r\r Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\\r\r 1.
Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\\r\r 2.
Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g.
Custom Audiences. \\r\r 3.
Support the creation of GA4 custom reports as requested. \\r\r 4.
Provide training and documentation/guidelines as required.
What the supplier must deliver
We are seeking a supplier to provide
We are seeking a supplier to provide Google Analytics 360 License and analytics support.
We are seeking to appoint a Google
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support.
• Implementation and ongoing support \\r\r
• Implementation and ongoing support \\r\r.
Provide services as an annual retainer
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\\r\r.
Support and setup GTM tags and triggers
Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\\r\r.
Derived from the notice text — always confirm against the original documents.
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- OCID
- d87e2c61-6fb7-478b-a099-078064d669dd
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- NCL001-DN619071-34872041
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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