Digital Marketing and Advertising Services
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
GOLDSMITHS' COLLEGE has published 16 notices across all categories, and 43% of its awards go to a supplier it has used before.
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Goldsmiths, University of London has been set challenging student recruitment targets.
To achieve these targets, the Communications and Engagement Directorate will use a number of promotional, marketing, recruitment and advertising techniques to attract, recruit and convert the best students for our range of products.
Goldsmiths is looking to appoint an expert supplier to use cutting-edge digital marketing and advertising strategies, alongside a deep understanding of the higher education sector, to offer consultancy based solutions for each recruitment campaign and support the ongoing delivery and optimisation of any digital advertising activity.
Whilst increasing brand visibility and recognition is important, success will be measured against student recruitment related KPIs such as open day registrations, prospectus downloads, website lead generation, applications and enrolments.
As such, we are seeking to appoint a specialist digital marketing agency to support and deliver our student recruitment campaign by managing core paid for digital marketing and advertising for the next three years.
The successful agency will deliver Goldsmiths' paid digital advertising campaigns, including the following channels: Paid search (Google, Bing) Display (Google, Bing) Social media (Facebook, Instagram, TikTok, Twitter) Video (YouTube)
What the notice asks for
The successful agency will deliver Goldsmiths' paid
The successful agency will deliver Goldsmiths' paid digital advertising campaigns, including the following channels:.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
Make the case to bid
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The full intelligence dossier
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- OCID
- ocds-h6vhtk-02f4e7
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 028026-2021
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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