Digital & Media Advertising
Est. £3k–£100k — from this buyer's Feb 2023 notice (Provision of Digital Advertising)
The procurement contact named on the official notice.
New College Durham has published 12 Business Services notices, about every 8 months. On that rhythm the next one is expected around March 2027.
42% of New College Durham’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots: - Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media advertising, and remarketing. - Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising.
The College uses a wide range of marketing activity to support student recruitment, staff recruitment, and brand awareness.
We are seeking experienced partners who can provide a proactive, value-added service to help us maximise return on investment across our campaigns.
Scope of Services -For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity.
Budgets vary but can range from £1,000 to £10,000 per campaign. -For Media Advertising, annual campaigns include a major summer push (approx.
£40,000), alongside smaller autumn, winter, and ad-hoc campaigns.
Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance.
Supplier Expectations We are looking for agencies who can: - Advise on how to optimise campaigns and improve ROI. - Provide clear, regular reporting and recommendations. - Demonstrate relevant experience with similar budgets and audiences. - Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).
Market Engagement This supplier engagement exercise is designed to: - Gauge the level of market interest. - Share outline requirements. - Inform the procurement approach ahead of tender publication.
What the notice asks for
The College uses a wide range
The College uses a wide range of marketing activity to support student recruitment, staff.
Channels include outdoor, radio/streaming, and TV,
Channels include outdoor, radio/streaming, and TV, with support required for advert production and.
Provide clear, regular reporting and recommendations
Provide clear, regular reporting and recommendations.
Demonstrate relevant experience with similar budgets
Demonstrate relevant experience with similar budgets and audiences.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Skills, tools & certifications
Detected from the notice — the capabilities and credentials this bid calls for. Click one to see who wins that work.
Make the case to bid
Reveal who to approach at New College Durham, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
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- OCID
- ocds-h6vhtk-059971
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 056193-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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