Digital & Media Advertising
The procurement contact named on the official notice.
New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots: - Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media advertising, and remarketing. - Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising.
The College uses a wide range of marketing activity to support student recruitment, staff recruitment, and brand awareness.
We are seeking experienced partners who can provide a proactive, value-added service to help us maximise return on investment across our campaigns.
Scope of Services -For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity.
Budgets vary but can range from £1,000 to £10,000 per campaign. -For Media Advertising, annual campaigns include a major summer push (approx.
£40,000), alongside smaller autumn, winter, and ad-hoc campaigns.
Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance.
Supplier Expectations We are looking for agencies who can: - Advise on how to optimise campaigns and improve ROI. - Provide clear, regular reporting and recommendations. - Demonstrate relevant experience with similar budgets and audiences. - Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).
Market Engagement This supplier engagement exercise is designed to: - Gauge the level of market interest. - Share outline requirements. - Inform the procurement approach ahead of tender publication.
What the supplier must deliver
The College uses a wide range
The College uses a wide range of marketing activity to support student recruitment, staff.
We are seeking experienced partners who can
We are seeking experienced partners who can provide a.
Channels include outdoor, radio/streaming, and TV,
Channels include outdoor, radio/streaming, and TV, with support required for advert production and.
Provide clear, regular reporting and recommendations
Provide clear, regular reporting and recommendations.
Demonstrate relevant experience with similar budgets
Demonstrate relevant experience with similar budgets and audiences.
Derived from the notice text — always confirm against the original documents.
Skills, tools & certifications
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Make the case to bid
Reveal who to approach at New College Durham, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads New College Durham’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-059971
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 056193-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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