English Heritage - Brand Positioning Research
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Qualitative research to explore potential future positionings for English Heritage in order to inform development of the brand strategy.
Research needs to focus primarily on underrepresented audiences (ethnic minority, lower social grade, and young) but also include members and visitors.
The agency needs to design and implement the research, then analyse and interpret the findings in order to guide our brand strategy development.
The agency needs deep expertise and experience in conducting brand research, and specifically with researching our underrepresented audiences.
What the supplier must deliver
Research needs to focus primarily on underrepresented
Research needs to focus primarily on underrepresented audiences (ethnic minority, lower social grade, and young) but also include members and visitors.
The agency needs to design and implement
The agency needs to design and implement the research, then analyse and interpret the findings in order to guide our brand strategy development.
The agency needs deep expertise and experience
The agency needs deep expertise and experience in conducting brand research, and specifically with researching our underrepresented audiences.
Derived from the notice text — always confirm against the original documents.
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- OCID
- f635677c-2f23-4b8a-bf6b-461fcf569812
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- MR23/1
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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