Open for BidsOCID: ocds-h6vhtk-0646a5

In-home usage data and insight requirements for AHDB

This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator. How we use in-home data: The in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile Insight requirement: Track known behaviour of MFP and Dairy products in the home, looking at consumption trends and delivery of insight to understand actual behaviour and motivations behind these. Category coverage: Details below show the category items that included in AHDB’s analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ Further cuts breakdown for primary Beef, Lamb and Pork: Roasting (breakout for leg/shoulder for Lamb & loin / belly for pork) , Frying/Grilling, Mince, Chops, Bacon (Chops/Joints/Rashers) Dairy Category coverage: Cheese, Milk , Butter, spreads and margarine (BSM), Yoghurt and Cream. Dairy alternatives Filters: Cheese filters on: Extra Mature, Mature, Medium, Mild, Vintage BSM filters: Butter and Margarine, then splits on Block, spreadable Category Measures: A full range of measures will be required including but not limited to: • Number of Occasions • Demographics • Geographic’s • Cooking method • Time of day • Meal type • Details of foods eaten combinations • Who / Number Present • Ability to track year-on-year trends Category-meal drivers, e.g. Occasion motivators, Cooking method, Preparation time, complementary food, dish consumed in the home.

Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contract Value
Value not disclosed
Deadline
Deadline passed
3 Mar 2026
Published
4 Feb 2026
Interactive

About This AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD Contract

This open tender from AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD was published in 2026. The In-home usage data and insight requirements for AHDB contract with a submission deadline of 3 March 2026.

This UK government contract opportunity is part of the public procurement process, openly available via Find a Tender.

Contract Analytics

Key Metrics

0Match
0%
Match
100%
Urgency
30%
Value

Sector Distribution

General100%

Contract Timeline

4 Feb

Published

Current

Open for Bids

3 Mar

Deadline

Value Analysis

Contract value not disclosed

Market Activity

-17%

UK tender activity (12 months)

In-home usage data and insight requirements for AHDB - Scope of Work

0 phases • 0 requirements • 1 capabilities

Required Capabilities

data
  • This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home.
  • The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator.
  • How we use in-home data:
  • The in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile
  • Insight requirement:
  • Track known behaviour of MFP and Dairy products in the home, looking at consumption trends and delivery of insight to understand actual behaviour and motivations behind these.
  • Category coverage:
  • Details below show the category items that included in AHDB’s analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis.
  • Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ
  • Further cuts breakdown for primary Beef, Lamb and Pork:
  • Roasting (breakout for leg/shoulder for Lamb & loin / belly for pork) , Frying/Grilling, Mince, Chops, Bacon (Chops/Joints/Rashers)
  • Dairy Category coverage: Cheese, Milk , Butter, spreads and margarine (BSM), Yoghurt and Cream. Dairy alternatives
  • Filters: Cheese filters on: Extra Mature, Mature, Medium, Mild, Vintage
  • BSM filters: Butter and Margarine, then splits on Block, spreadable
  • Category Measures:
  • A full range of measures will be required including but not limited to:
  • Number of Occasions
  • Demographics
  • Geographic’s
  • Cooking method
  • Time of day
  • Meal type
  • Details of foods eaten combinations
  • Who / Number Present
  • Ability to track year-on-year trends
  • Category-meal drivers, e.g. Occasion motivators, Cooking method, Preparation time, complementary food, dish consumed in the home.

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Contract Value

Fixed PriceSingle contract value agreed upfront
Value not disclosed

Key Dates

Important deadlines and milestones

UK Time

Notice Published

Tender opportunity made public on Find a Tender

Wed, 4 Feb 2026
Passed

Submission Deadline

Final deadline for bid submission

Tue, 3 Mar 2026at 12:00
Passed

What This AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD Contract Means

For Citizens

This is a public procurement by AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD. All UK government contracts are publicly accessible for transparency.

For Businesses

This AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD tender is open for bids. Deadline: 03/03/2026. Submit your proposal via Find a Tender.

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Market Activity

-40%

UK tender activity (12 months)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

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Quick Facts

Stage
Tender
Status
active
CPV Codes
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Reference ID

ocds-h6vhtk-0646a5

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