OpenStage · tender 32 days to close

IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums

Business ServicesCPV 72322000

Value£175k

Deadline7 Sept 2026

Published5 Aug 2026

RegionNationwide

Timeline

Published 5 Aug 202632 days leftCloses 7 Sept 2026

Who to contact

erowberry@iwm.org.uk

0207 416 5000

The procurement contact named on the official notice.

How to submit

Open the submissions portal

The submission route named on the official notice.

Contract value in context

£175ktotal contract value

median £120k

this tender£0£3.5m

This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.

When this comes round again

Imperial War Museums has published 10 IT Services notices, about every 4 months. On that rhythm the next one is expected around November 2026.

25% of Imperial War Museums’s awards go to a supplier it has used before.

Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →

Match for your company

Sign up free to see how well this tender matches your company — the score, the signals that align, and where the gaps are.

The brief

Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate.

The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms.

Services are expected to include: •Technical SEO audits and recommendations •Content optimisation and content strategy •Keyword research and search intent analysis •Generative Engine Optimisation (GEO) and AI visibility consultancy •Answer engine optimisation for AI assistants and answer engines •Structured data and schema markup recommendations •Search analytics, reporting and performance measurement •User journey optimisation and conversion improvement •Website discoverability and indexing improvements •Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, improving audience engagement and commercial outcomes, establishing meaningful performance measures and future-proofing digital discoverability strategies within an evolving search landscape.

IWM is advertising a two-year contract, with the option to extend by two further one-year periods.

Please note that the advertised value of the contract anticipates that IWM will choose to use both contract extensions.

Tenderbox Access Code: Z7D9YGM2Y4 For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-management-services./Z7D9YGM2Y4 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/Z7D9YGM2Y4

Requirements

What the notice asks for

Services are expected to include

Services are expected to include:.

The supplier will support IWM in increasing

The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, improving audience engagement and commercial outcomes, establishing meaningful performance measures and future-proofing digital discoverability strategies within an evolving search landscape.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

What it takes to bid this

12–20 daysof bid-team effort

£8.2k–£13.7kat typical UK bid-team rates

Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.

Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%

Typical for this category — confirm against the ITT pack

Hold at bidCyber Essentials Plus (often mandatory for gov IT)
Hold at bidISO 27001 (information security)
Plan for deliveryData protection / DPIA readiness
Show at bidComparable references / case studies
Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
Hold at bidInsurance cover (PL / EL, often PI)
Show at bidSocial value commitments

Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.

Short a bid team? Get matched and we’ll help you scope the bid →

Buyer intelligence

Make the case to bid

Reveal who to approach at Imperial War Museums, and generate a go-to-market strategy from their news, accounts and people.

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.

Deep dive · beta

The full intelligence dossier

Our agent reads Imperial War Museums’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.

Five included while we’re in beta, and the agent asks before it spends on any paid step.

Source & provenance