RFP QuestBeta
ClosedStage · tender

London North Eastern Railway Ltd.

Lead Marketing Communications — Strategic and Creative; Digital Marketing Communications and Direct Customer Experience Marketing

Business ServicesCPV 79342100
Value£6.9m
Deadline26 Oct 2023
Published25 Sept 2023
RegionNationwide
Timeline
Published 25 Sept 2023ClosedCloses 26 Oct 2023
Who to contact
Bianca Loftus
Bianca.Loftus@lner.co.uk

The procurement contact named on the official notice.

How to submit
Open the submissions portal

The submission route named on the official notice.

Contract value in context
£6.9mtotal contract value
median £66k
this tender£0£7.5m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

When this comes round again

London North Eastern Railway Ltd. has published 23 notices across all categories, and 50% of its awards go to a supplier it has used before.

Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →


You'll hear when London North Eastern Railway Ltd. publishes Business Services work again. One email per notice, unsubscribe in one click. We don’t use your address for anything else.

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The brief

LNER — the brand operating long-distance train services from London to Yorkshire, the north-east of England and Scotland — is reviewing its marketing agency setup.

In a 3-lot tender covering creative communications across offline, online and Direct Customer Experience & Loyalty Marketing, we are looking to procure a supplier or suppliers who will drive our business into the future, building our brand and delivering powerful, effective and efficient communications across all marketing channels.

We have data, insight, technology, budget, drive, creativity, product and expertise on our side.

What we need from our partner(s) is truly cross-channel strategic thinking; joined up planning; an efficient and dynamic approach to production and a smart approach to content.

We want to be relevant to our consumers’ lives; a part of the conversation; timely in our communications; a progressive brand in our regions and communities.

Buyer intelligence

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Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.

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Source & provenance
OCID
ocds-h6vhtk-04037f
Stage
tender · Open
Source
Find a Tender
Buyer ref
028233-2023
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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Top suppliers & buyers in Business Services

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London North Eastern Railway Ltd.’s tender network

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