RFP QuestBeta
OpenStage · tender

Govia Thameslink Railway Limited

Marketing Creative Design Agency Services

Business ServicesCPV 79342100
ValueValue not published
Deadline
Published12 Sept 2025
RegionNationwide
Who to contact
Lorraine Baker
lorraine.baker@gtrailway.com

The procurement contact named on the official notice.

How to submit
Open the submissions portal

The submission route named on the official notice.

When this comes round again

Govia Thameslink Railway Limited's Business Services cycle is past due — it ran about every 5 months across 6 notices, and the door is open now. It may re-tender at any time.

29% of Govia Thameslink Railway Limited’s awards go to a supplier it has used before.

Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →


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The brief

This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling.

The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis.

The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.

Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.

For more information about this opportunity, please visit the Delta eSourcing portal at: https://goviathameslinkrailway.delta-esourcing.com/tenders/UK-UK-London:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./TN33QMUYF4 To respond to this opportunity, please click here: https://goviathameslinkrailway.delta-esourcing.com/respond/TN33QMUYF4

Requirements

What the notice asks for

01

This tender offers an exciting opportunity

This tender offers an exciting opportunity for a strategically minded and creatively excellent agency to support GTR in driving brand distinctiveness, passenger growth, and rail recovery through compelling, consistent storytelling.

02

The agency will work alongside GTR’s in-house

The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
ocds-h6vhtk-05994e
Stage
tender · Open
Source
Find a Tender
Buyer ref
056140-2025
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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