RFP QuestBeta
Awarded · ResultStage · contract

National Museums On Merseyside

NML Alphonse Mucha: In Quest of Beauty Media Brief

Business ServicesCPV 79300000 79400000 79900000 92300000 92500000 98000000
Value£15k
Awarded9 May 2017
Published26 Jun 2017
RegionNorth West
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£15ktotal contract value
median £66k
this tender£0£1.6m

This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.

The brief

National Museums Liverpool is looking to commission a media agency to manage the planning, purchasing and production of media assets as part of the marketing campaign to promote the upcoming exhibition Alphonse Mucha: In Quest of Beauty at the Walker Art Gallery, Liverpool.

The exhibition runs 16 June to 29 October 2017.

The media plan will support National Museums Liverpool's marketing plan and will aim to: • Drive footfall to the Walker Art Gallery and the Mucha exhibition • In achieving the above, generate ticket sales to the exhibition to hit designated targets and generate income for National Museums Liverpool • Broaden awareness of the Gallery and exhibition, and continue to diversify the venue's visitor profile to encourage UK-wide visits in addition to a local audience • Engage with audiences beyond the gallery's walls; bringing content to the museum's new and existing audiences across the venue's digital channels.

The key objectives of the exhibition are to increase visitor numbers to the Walker, by meeting the proposed exhibition target, and to raise the Walker's profile as a gallery with internationally-renowned collections and an excellent exhibition programme. • To meet visitor/ conversion rate and income generation targets. • To grow NML's membership base. • To engage visitors with the gallery through growth in social media followers and email database subscribers. • To raise the profile of NML's collections, locally, nationally and internationally through the quality of its exhibits. • Diversify the visitor profile of WAG and work to attract increased number of visits from those aged 35 - 55yrs.

A full description and instructions for tender responses are contained within the attachments

Key requirements

What the supplier must deliver

01

The media plan will support National Museums

The media plan will support National Museums Liverpool's marketing plan and will aim to:.

Derived from the notice text — always confirm against the original documents.

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Make the case to bid

Reveal who to approach at National Museums On Merseyside, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
817489e5-a845-4cb2-be11-81925930ed02
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
Mucha Media Brief/2
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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