Workforce Media Literacy
The procurement contact named on the official notice.
The submission route named on the official notice.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
Ofcom publishes Business Services work continuously — 21 notices, roughly one every 30 days. This is a stream to watch, not a cycle to wait for.
48% of Ofcom’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
Ofcom has a statutory duty to promote media literacy.
Through engagement undertaken as part of the Media Literacy Strategy and the Making Media Literacy Everybody's Business programme, Ofcom has identified employers as an important route for reaching working-age adults.
Employer investment in digital capability, AI skills and workforce development creates an opportunity to embed media literacy alongside existing skills activity and employer development programmes.
This procurement aims to develop an evidence-based model for integrating media literacy within employer-facing digital capability activity and workforce development programmes, while testing employer appetite, implementation approaches and opportunities for wider adoption.
The successful organisation will be expected to produce a final report, implementation framework, practical employer guidance and recommendations for future activity.
The work will bring together: • Ofcom's Media Literacy Outcomes Framework • Essential Digital Skills Framework • Relevant AI capability frameworks • Employer workforce development activity • Employer engagement and workforce research • Practical implementation approaches for employers
What the notice asks for
This procurement aims to develop an evidence-based
This procurement aims to develop an evidence-based model for integrating media literacy within employer-facing digital capability activity and workforce development programmes, while testing employer appetite, implementation approaches and opportunities for wider adoption.
The successful organisation will be expected
The successful organisation will be expected to produce a final report, implementation framework, practical employer guidance and recommendations for future activity.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
Ofcom has a statutory duty to promote media literacy.
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at Ofcom, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads Ofcom’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06f02a
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 082955-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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