(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

This is a contract result notice, not an open opportunity. Details from the official award data.

The procurement contact named on the official notice.

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students.

We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience.

Our primary campaign tagline is ‘Build your new’ Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1.

Low Participation Neighbour students 2.

Black, Asian and minority ethnic students (BAME) 3.

Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size)

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.