RFP QuestBeta
Awarded · ResultStage · award

SWAN HOUSING ASSOCIATION LIMITED

Swan Housing Customer Segmentation and Journey Mapping 2021

Business ServicesCPV 79342310
ValueValue not published
Awarded
Published16 Aug 2021
RegionNationwide
Outcome — awarded
MEL RESEARCH LIMITED

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
Hannah Marsh
hmarsh@swan.org.uk
+44 7809666021

The procurement contact named on the official notice.

The brief

We are seeking an external partner who can help us with the first phase of our development, to enable us to better understand who our customers are and how they interact with us currently.

Only by speaking with our customers and our people can we start to understand how we can better deliver our services.

We are looking for a consultant that has the vision and skills to help create customer personas through segmentation and then map a select number of customer journeys.

When we refer to our customer this encompasses not just our general needs residents but our supported housing residents, care and support customers, private sector renters, leaseholders, keyworkers and sales customers.

Key requirements

What the supplier must deliver

01

Only by speaking with our customers

Only by speaking with our customers and our people can we start to understand how we can better deliver our services.

02

When we refer to our customer this

When we refer to our customer this encompasses not just our general needs residents but our supported housing residents, care and support customers, private sector renters, leaseholders, keyworkers and sales customers.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at SWAN HOUSING ASSOCIATION LIMITED, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
ocds-h6vhtk-02d593
Stage
award · Awarded
Source
Find a Tender
Buyer ref
020005-2021
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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