Purchase of Email Sending Platform
This sits below the typical range for Software & IT Systems contracts — a smaller, more accessible award. Based on 30,286 valued Software & IT Systems tenders in our corpus.
This tender opportunity is issued jointly by the National Museum of the Royal Navy (NMRN Operations) and the Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for the provision of a social media listening platform for the National Museum of the Royal Navy (all sites), The Mary Rose Museum and Portsmouth Historic Dockyard.
NMRN requires the use of a single email sending platform.
The primary functions of this platform will be to: - Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign ups. - Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spend (e.g., retail). - Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback. - Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365. - Be able to implement different branding, dependant on the attraction/museum we are informing visitors about.
There is also the need for continuous development, keeping in line with new emerging trends and technologies, the way we promote our attractions means we may add new communication methods in future.
Full details and scope of requirements can be found on Contracts Finder Gov.UK website here; https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
What the supplier must deliver
Maintain a structured on-going customer journey communications
Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign ups.
Deliver dynamic newsletters, solus and promotional emails
Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spend (e.g., retail).
Maintain customer relationships as an easy way
Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback.
Manage ad-hoc, monthly, annual, trigger-based email communications
Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365.
Be able to implement different branding, dependant
Be able to implement different branding, dependant on the attraction/museum we are informing visitors about.
Derived from the notice text — always confirm against the original documents.
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Make the case to bid
Reveal who to approach at NMRN Operations, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-0417cf
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 033469-2023
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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