RFP QuestBeta
OpenStage · planning

University of Exeter

Student Recruitment Marketing Agency Framework

Business ServicesCPV 79340000
Value£2.9m
Deadline
Published23 Jan 2026
RegionNationwide
Who to contact
Jo Tudor
j.i.tudor@exeter.ac.uk
+44 1392723333

The procurement contact named on the official notice.

Contract value in context
£2.9mtotal contract value
median £66k
this tender£0£3.1m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

The University is looking to establish a multi‑supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services.

The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes.

We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets.

Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money.

The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting.

Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements.

Key requirements

What the supplier must deliver

01

The Framework will support brand and reputation

The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes.

02

We are seeking a group of experienced

We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets.

03

Framework partners must demonstrate proven higher education

Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money.

04

The Framework will be used for

The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting.

05

Suppliers will be appointed to provide flexible

Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ocds-h6vhtk-060d8f
Stage
planning · Planning
Source
Find a Tender
Buyer ref
006280-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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