West Midlands Combined Authority
Asset and Service Commercialisation Strategy Market Engagement
The procurement contact named on the official notice.
This sits in the lower-middle of the Engineering & Architecture band — a mid-scale opportunity. Based on 33,646 valued Engineering & Architecture tenders in our corpus.
Transport for West Midlands (TfWM) are seeking to appoint a supplier to deliver a chapter of the TFWM commercial strategy, based on revenue that TfWM is generating outside of ticket sales.
During 2025/26, £6m was generated from bus stop advertising and approximately £70k from CCTV monitoring and drone piloting services.
Whilst TfWM brought in ~£17m from asset monetisation and service provision in the last financial year; evidence from comparable transport authorities suggest other opportunities for revenue generation.
The 2027-2030 Transport for West Midlands Commercial Strategy will consist of three significant chapters; Asset and Service Commercialisation, Farebox Growth and Fleet & Electrification.
Collectively, these chapters will support TfWM in maximising revenue generating and cost saving opportunities through a period of extraordinary change.
This market engagement focuses solely on the Asset and Service Commercialisation chapter.
Focussing the chapter to three years (2027-2030) gives TfWM the flexibility to navigate emerging evidence from bus franchising whilst providing credible, actionable recommendations that will develop commercial mindset and capabilities.
Longer term, the Commercial Strategy will ensure TfWM has a diverse range of profitable income streams that works towards reducing reliance on public subsidies.
Please respond to this market engagement by filling out the questionnaire here: https://forms.office.com/Pages/ResponsePage.aspx?id=RetZCK7xCk6e-ubWa7tnL2dWIWh0EUBDtSMKIAOcNG5UM0c0NjdSRDdKUlVQQkRLTjBaWk5IWkZaOS4u The deadline to respond to this market engagement opportunity is 12:00pm on Friday 22nd May 2026.
Please ensure that you have reviewed the associated scope of work within the document section of the Proactis Portal.
What the supplier must deliver
Transport for West Midlands (TfWM) are seeking
Transport for West Midlands (TfWM) are seeking to appoint a supplier to deliver a chapter of the TFWM commercial strategy, based on revenue that TfWM is generating outside of ticket sales.
Collectively, these chapters will support TfWM in
Collectively, these chapters will support TfWM in maximising revenue generating and cost saving opportunities through a period of extraordinary change.
Longer term, the Commercial Strategy will ensure
Longer term, the Commercial Strategy will ensure TfWM has a diverse range of profitable income streams that works towards reducing reliance on public subsidies.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at West Midlands Combined Authority, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads West Midlands Combined Authority’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-0690f6
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 040860-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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