Media Planning and Buying - AWARD
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
The University of Nottingham requires the services of a strategic media planning agency to build global reputation and to support the University in meeting its annual student recruitment targets.
As part of the marketing strategy, there are a number of annual digital, marketing and communications campaigns delivered globally.
In 2018/19, key campaigns included a Global Reputation Campaign and a Global Student Recruitment Campaign.
The selected agency will be required to undertake strategic media planning and buying and provide real-time reporting to inform and drive future refinement of campaigns.
The media planning agency will be required to work collaboratively with the University's internal teams to include marketing, digital and content, media relations as well as external creative agencies, predominantly with the lead agency for all brand development work.
The creative agency is responsible for the development of required marketing and communication assets for executing the creative campaigns but the media agency will need to ensure optimum execution of the creative with accurate media specifications and code to measure ad effectiveness.
What the supplier must deliver
The University of Nottingham requires the services
The University of Nottingham requires the services of a strategic media planning agency to build global reputation and to support the University in meeting its annual student recruitment targets.
The selected agency will be required
The selected agency will be required to undertake strategic media planning and buying and provide real-time reporting to inform and drive future refinement of campaigns.
The media planning agency will be required
The media planning agency will be required to work collaboratively with the University's internal teams to include marketing, digital and content, media relations as well as external creative agencies, predominantly with the lead agency for all brand development work.
The creative agency is responsible for
The creative agency is responsible for the development of required marketing and communication assets for executing the creative campaigns but the media agency will need to ensure optimum execution of the creative with accurate media specifications and code to measure ad effectiveness.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 7aa9d11e-d170-4625-989f-2f72f501c927
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- PROC LSB ITT/897 - AWARD
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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