TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign

The procurement contact named on the official notice.

The submission route named on the official notice.

National Employment Savings Trust (NEST)  publishes Business Services work continuously — 14 notices, roughly one every 46 days. This is a stream to watch, not a cycle to wait for.

8% of National Employment Savings Trust (NEST) ’s awards go to a supplier it has used before.

Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →

By the nature of auto enrolment, the majority of our members are generally disengaged.

They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving.

Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level.

And a significant number of Nest members aren’t aware that they have a pension pot with Nest.

One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year.

Nest is not currently able to use digital advertising on an always-on basis.

Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them.

We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target.

We are now looking to implement our third programmatic test and are seeking a supplier to work us on this

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.

Five included while we’re in beta, and the agent asks before it spends on any paid step.