Contracts Finder · Historical

2025-760 Strategic PR partner services requirement for AHDB

Historical · ContractNo open deadline

Historical: no longer open for bids.

Read the official notice on Contracts Finder

01/ The notice

Key facts

Value: £400,000Estimated value stated in the notice
Deadline (UK time): Mon 13 Oct 2025, 12:00 BSTA deadline does not apply to this historical notice. The source records Mon 13 Oct 2025, 12:00 BST, which is not an open deadline.
Published: 9 Feb 2026
Region: West Midlands

02/ The brief

What the notice says

Not fully read: this is the notice text; attached documents are not read.

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices.

AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided.

Objective

Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.

Strategy

Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.

The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.

03/ Classification

CPV codes

Common Procurement Vocabulary codes, exactly as the notice lists them. No descriptions are added here.

79000000 79400000 79410000
79416000

04/ History

Releases of this notice

One release held, oldest first. Dates are UK time.

9 Feb 2026
Contract notice
Contract notice published 9 February 2026.
Release 5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa
View this release on Contracts Finder (opens in a new tab)

05/ Limits

What the source does not tell us

Only one release is held, so there is no change history.

06/ Questions

About this notice

AHDB published this notice.

Estimated value stated in the notice: £400,000.

07/ Related

Where to go next

These links follow a fixed rule applied to this notice’s buyer, text and CPV codes. They are not advice on whether to bid.

Reference: 5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa
Source: Contracts Finder
Stage: contract · Contract
Last verified: Sun 5 Apr 2026, 19:14 BST
Read at: Fri 16 Oct 2026, 20:14 BST

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