AwardedOCID: ocds-h6vhtk-065cc2

BrandIndex and Profiles

Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.

Buyer
Transport for Wales
Contract Value
Value not disclosed
Deadline
No deadline set
Published
11 Mar 2026
Interactive

About This Transport for Wales Contract

This award stage contract from Transport for Wales was published in 2026. The BrandIndex and Profiles contract.

This UK government contract opportunity is part of the public procurement process, openly available via Find a Tender.

Contract Analytics

Key Metrics

0Match
0%
Match
50%
Urgency
30%
Value

Sector Distribution

General100%

Contract Timeline

11 Mar

Published

Current

Award Phase

Value Analysis

Contract value not disclosed

Market Activity

-4%

UK tender activity (12 months)

BrandIndex and Profiles - Scope of Work

0 phases • 0 requirements • 0 capabilities

Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.

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Contract Value

Fixed PriceSingle contract value agreed upfront
Value not disclosed

Key Dates

Important deadlines and milestones

UK Time

Notice Published

Tender opportunity made public on Find a Tender

Wed, 11 Mar 2026
Passed

What This Transport for Wales Contract Means

For Citizens

This is a public procurement by Transport for Wales. All UK government contracts are publicly accessible for transparency.

For Businesses

This Transport for Wales contract has been awarded. Review for market intelligence.

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Sector Overview

Buyer Network

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Market Activity

-45%

UK tender activity (12 months)

Transport for Wales

Contact Information

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Transport for Wales
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Quick Facts

Stage
Award
Status
complete
CPV Codes
0

Reference ID

ocds-h6vhtk-065cc2

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BrandIndex and Profiles | Transport for Wales Contract 2026 | RFP Platform Quest