Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
This award stage contract from Transport for Wales was published in 2026. The BrandIndex and Profiles contract.
This UK government contract opportunity is part of the public procurement process, openly available via Find a Tender.
11 Mar
Published
Current
Award Phase
Contract value not disclosed
UK tender activity (12 months)
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
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Tender opportunity made public on Find a Tender
This is a public procurement by Transport for Wales. All UK government contracts are publicly accessible for transparency.
This Transport for Wales contract has been awarded. Review for market intelligence.
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UK tender activity (12 months)
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