British Tourist Authority t/a VisitBritain/VisitEngland
BTA2228 - Future Trends Insights
Completed Tenders must be submitted to the BTA via the Atamis eSourcing portal accessible at https://visitbritain.force.com/s/Welcome before the closing date indicated in the ITT Timetable (the deadline for receipt of Tender responses). Tenderers should ensure that they allow sufficient time when responding to this invite prior to the closing date and time.
The submission route named on the official notice.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
British Tourist Authority t/a VisitBritain/VisitEngland publishes Business Services work continuously — 34 notices, roughly one every 27 days. This is a stream to watch, not a cycle to wait for.
85% of British Tourist Authority t/a VisitBritain/VisitEngland’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
VisitBritain is the national tourist board for Britain, with a role of boosting Britain’s appeal as a tourism destination, improving its ranking in the eyes of international leisure and business travellers and growing the value of the tourism economy by working in partnership with the industry and delivering inspirational marketing campaigns, driving visits and spend across the nations and regions of Britain.
VisitBritain, in conjunction with VisitEngland (whose remit is primarily marketing England to domestic audiences and for improving England’s tourism product), and which together comprise the British Tourist Authority, are procuring an ongoing subscription for future trends insights.
We have an ongoing requirement to (a) understand our audiences – present and future/potential visitors to Britain and (b) ensure that our insights and our decision making are forward-looking.
Forward-looking insights are critical to VisitBritain, especially at times of great flux in consumer attitudes and behaviours.
Amongst our research and insights subscriptions and trackers we have ongoing access to a range of forecasts and forward-looking data, including economic and tourism forecasts, flight capacity, flight bookings and accommodation searches.
We also collect data on perceptions of Britain as a destination, visitor experiences, and work closely with the Office for National Statistics on official tourism statistics.
To complete this picture, we require continuous access to wider insights on the changing consumer landscape and future trends through a subscription service
What the notice asks for
Present and future/potential visitors to Britain
present and future/potential visitors to Britain and (b) ensure that our insights and our decision making are forward-looking.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at British Tourist Authority t/a VisitBritain/VisitEngland, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads British Tourist Authority t/a VisitBritain/VisitEngland’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06dc88
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 074248-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Business Services
British Tourist Authority t/a VisitBritain/VisitEngland’s tender network
Assembling the network…