Catalytic Placemaking - Integrated Marketing & PR Campaign

Purpose of the Agreement

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to provide specialist marketing and communications support for all the requirements included in the scope of this tender process.

Background:

About West Midlands Growth Company: The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation.

It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.

WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.

The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com

About the West Midlands:The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a ?5.1 billion investment to expand local rail, tram and bus rapid transit systems. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000 graduates each year. The region is already home to the UK's most entrepreneurial city outside of London.

The West Midlands' economy is deeply rooted in innovation, and today a golden thread of technology has positioned the region as a leader in industries of the future.

The West Midlands offers a vibrant leisure scene and a high quality of life that makes it the most popular place in the UK for the country's relocating residents. The region is consistently the second highest performing region for Foreign Direct Investment (FDI) in the UK after London and the South East.

The list of activities above is not exclusive www.wmgrowth.com

Project Aims:

Our business plan is called Global West Midlands, and the strategic objectives are to:

o Enhance the profile & reputation of the region

o Facilitate the regeneration of the built environment

o Create & sustain good jobs for local people

o Create & sustain vibrant destinations

The appointed supplier will take on the role of the West Midlands Growth Company's strategic partner to deliver a focused, targeted in-market catalytic placemaking campaign, which inclu...