Creative Campaign Partner Student Recruitment Campaign
The procurement contact named on the official notice.
Via the College's In-Tend portal at: https://in-tendhost.co.uk/tcolc/aspx/Home
The submission route named on the official notice.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more.
The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce.
The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account.
The value of this contract is approximately £40k ex vat per annum.
The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised).
The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines.
We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout.
Agencies should outline their approach to working alongside an existing brand identity in their response.
A UK3 Planned Procurement Notice was not required for this tender
What the supplier must deliver
The campaign must work effortlessly across digital
The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce.
The College is under the Schools Exemption
The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account.
We are open to creative interpretation
We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout.
Agencies should outline their approach to working
Agencies should outline their approach to working alongside an existing brand identity in their response.
Derived from the notice text — always confirm against the original documents.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at The City of Liverpool College, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads The City of Liverpool College’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-06c132
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 061704-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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