DIATOMIC Mini Digital Marketing Campaign

Purpose of the Agreement

The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process.

Description of Requirements:

We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the

ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience.

The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier.

The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups.

We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions.

About Global Growth Programme:

https://www.investwestmidlands.com/invest/support/global-growth-programme/

About specific Cleantech GGP offering:

https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/

GGP Cleantech offering brochure:

https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf

The main objectives for the campaign are:

o Generate MQLs via expressions of interest in the programme from our target audience

o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering

Measurable Outputs:

o To scope out the strategy and tactical plan for the campaign including content and media buying

o Prepare the integrated campaign plan for the period across a range of targeted and focused channels

o Deliver the plan and provide reporting on results

Measurable Outcomes:

o Users to a campaign landing page

o MQLs

Project Management:

The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the

supplier and key personnel from West Midlands Growth Company. These meet...