Feel Good Suffolk AI and Digital Offer Development
The procurement contact named on the official notice.
This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.
Suffolk County Council publishes IT Services work continuously — 45 notices, roughly one every 37 days. This is a stream to watch, not a cycle to wait for.
46% of Suffolk County Council’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service.
FGS is a lifestyle service supporting residents to stop smoking, manage a healthy weight and increase physical activity.
The current digital offer is primarily static and does not provide personalised, adaptive support to users.
The Council is exploring opportunities to enhance the digital front door through the introduction of an AI-enabled solution which may include: • A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services • AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes • Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements.
This soft market testing exercise is exploratory and non-evaluative.
It is intended to inform the Council's understanding of market capability, delivery models, timescales and indicative costs within an anticipated budget envelope of approximately £113,000 for an initial pilot period of up to 12 months.
Subject to future requirements and approvals, there may be an option to extend the contract for up to a further 6 months.
This notice does not constitute a call for competition or a commitment to procure.
What the notice asks for
Suffolk County Council (Public Health and Communities)
Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service.
The current digital offer is primarily static
The current digital offer is primarily static and does not provide personalised, adaptive support to users.
A chatbot embedded within the existing FGS
A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services.
AI-driven functionality to support pathway personalisation, including
AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes.
Ongoing digital support to maintain behaviour change
Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements.
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Make the case to bid
Reveal who to approach at Suffolk County Council, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads Suffolk County Council’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06d42e
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 070741-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in IT Services
Suffolk County Council’s tender network