Global West Midlands Programme Beneficiary Survey.

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist support for the requirements included in the scope of this Request for Quotation (RFQ) process.

Global West Midlands is a two-year funding programme that has underwritten WMGC's activities in 2023-24 and 2025. As part of the final evaluation of the programme, a survey of its beneficiaries is required. This should seek views on the effectiveness of the processes and approaches that have been implemented to deliver the programme, what has worked well, what has worked less well, areas of good practice, and lessons that can inform the delivery of future programmes.

Measurable Outputs:

o A survey of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals).

o A set of interview write-ups and a summary report, highlighting key findings.

A survey of a sample of 30-40 programme beneficiaries (inward investors, business conference organisers, sporting federations and travel trade professionals) is required which should focus on:

o The effectiveness of their initial engagement with the programme and the support they received.

o Any aspects that they feel went particularly well or less well.

o Gathering evidence to further inform the analysis of the economic impact of the programme - notably:

o Additionality - whether the investment, conference or event was attracted to the West Midlands as a direct result of WMGC's activity - or would have come to the region anyway.

o Wider regional benefit - the extent to which the investment, conference of event has had a wider regional impact (e.g. the extent to which inward investors are recruiting staff and/or sourcing materials, components or services from within the West Midlands, the benefits generated by conferences and events within the West Midlands tourism sector).

While potential suppliers are free to propose whatever survey methodology, they feel is most appropriate, it needs to elicit the kind of in-depth qualitative intelligence required.