WEST MIDLANDS GROWTH COMPANY LIMITED
Inward Investment Lead Generation Services
The submission route named on the official notice.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
WEST MIDLANDS GROWTH COMPANY LIMITED publishes Business Services work continuously — 29 notices, roughly one every 27 days. This is a stream to watch, not a cycle to wait for.
8% of WEST MIDLANDS GROWTH COMPANY LIMITED’s awards go to a supplier it has used before.
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The West Midlands Growth Company (WMGC) is seeking to appoint a suitably experienced supplier to deliver international lead generation services that will identify, engage and qualify high-potential overseas businesses with the potential to establish or expand operations within the West Midlands.
The appointed supplier will support WMGC's Inward Investment team by delivering targeted lead generation activity across priority international markets and sectors, including, but not limited to, North America, Europe, the Middle East and North Africa (MENA), and Asia-Pacific (APAC), generating a pipeline of qualified investment opportunities that align with the region's strategic economic priorities.
The supplier will be expected to leverage existing networks, market intelligence and proactive outreach to identify companies with a demonstrable interest and capability to invest in the West Midlands.
A key focus of this contract will be supporting the promotion of WMGC's Global Growth Programme (GGP) by identifying and engaging eligible international businesses that meet the programme's criteria and can be successfully converted into GGP landings.
In addition, the supplier will identify wider inward investment opportunities that fall outside the GGP but demonstrate strong potential to create economic value for the region.
Lead generation activity should align with WMGC's wider inward investment programme and support priority campaigns and market engagement activity, including key events such as Birmingham Tech Week, Smart City Expo World Congress, and Mobile World Congress, alongside other strategically important opportunities identified throughout the contract period.
The successful supplier will work collaboratively with WMGC throughout the contract, providing regular reporting on activity, pipeline performance and outcomes, while maintaining a flexible and responsive approach to changing market priorities and organisational requirements.
What the notice asks for
The supplier will be expected to leverage
The supplier will be expected to leverage existing networks, market intelligence and proactive outreach to identify companies with a demonstrable interest and capability to invest in the West Midlands.
In addition, the supplier will identify wider
In addition, the supplier will identify wider inward investment opportunities that fall outside the GGP but demonstrate strong potential to create economic value for the region.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What it takes to bid this
Typical UK bid effort for the under £100k band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
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- OCID
- ocds-h6vhtk-06dc09
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 074033-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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