Contracts Finder · Historical
Optimizely Experimentation Platform Renewal
Historical: no longer open for bids.
01/ The notice
Key facts
- Value
- £40,797,307Estimated value stated in the notice
- Deadline (UK time)
- Mon 17 Aug 2026, 16:00 BSTA deadline does not apply to this historical notice. The source records Mon 17 Aug 2026, 16:00 BST, which is not an open deadline.
- Published
- 13 Oct 2026
- Region
- North East, North West, Yorkshire and The Humber, East Midlands, West Midlands, East of England, London, South East, South West, Scotland, Wales, Northern Ireland
02/ The brief
What the notice says
Not fully read: this is the notice text; attached documents are not read.
HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited.
The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys.
The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities.
The contract commenced on 1 October 2026 and will expire on 30 September 2028. The total contract value is £407,973.07 excluding VAT. The procurement was conducted through a further competition under the RM6098 framework and awarded on the basis of the published evaluation methodology.
03/ Classification
CPV codes
Common Procurement Vocabulary codes, exactly as the notice lists them. No descriptions are added here.
- 48000000
04/ History
Releases of this notice
2 releases held, oldest first. Dates are UK time.
- 13 Oct 2026Contract notice
Contract notice published 13 October 2026.
Release cf-v2:311745f1d9bc332c421a43dea5102f68694bc9caf07218dcabdad5b1790d599c
View this release on Contracts Finder (opens in a new tab) - 13 Oct 2026Award notice
Award notice published 13 October 2026. The notice text changed; the source gives no change note.
Deadline in this release: Mon 17 Aug 2026, 16:00 BST.
Release fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584
View this release on Contracts Finder (opens in a new tab)
05/ Limits
What the source does not tell us
- None recorded for the fields above. Attached documents are not read, so this is not a full account of the tender.
06/ Questions
About this notice
07/ Related
Where to go next
These links follow a fixed rule applied to this notice’s buyer, text and CPV codes. They are not advice on whether to bid.
- Reference
- fd7d6382-09ef-4a1a-ab4b-efd8b378338d
- Source
- Contracts Finder
- Stage
- award · Awarded
- Last verified
- Thu 15 Oct 2026, 16:18 BST
- Read at
- Fri 16 Oct 2026, 20:27 BST
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