Find a Tender · Historical
Strategic Brand Guardianship
Historical: no longer open for bids.
01/ The notice
Key facts
- Value
- Not statedValue not stated in source
- Deadline (UK time)
- No open deadlineA deadline does not apply to this historical notice.
- Published
- 14 Jul 2026
- Region
- Not stated
02/ The brief
What the notice says
Not fully read: this is the notice text; attached documents are not read.
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
03/ Classification
CPV codes
Common Procurement Vocabulary codes, exactly as the notice lists them. No descriptions are added here.
- 79342000
04/ History
Releases of this notice
4 releases held, oldest first. Dates are UK time.
- 5 Dec 2025Planning notice
Planning notice published 5 December 2025.
Release 080210-2025
View this release on Find a Tender (opens in a new tab) - 5 Jan 2026Planning notice
Planning notice published 5 January 2026. The notice text changed; the source gives no change note.
Release 000231-2026
View this release on Find a Tender (opens in a new tab) - 8 Jan 2026Planning notice update
Planning notice update published 8 January 2026. Stated change: Response for questionnaire date extended.
Release 001625-2026
View this release on Find a Tender (opens in a new tab) - 14 Jul 2026Notice
Notice published 14 July 2026. The notice text changed; the source gives no change note.
Release 066031-2026
View this release on Find a Tender (opens in a new tab)
05/ Limits
What the source does not tell us
- The source does not state a usable value.
06/ Questions
About this notice
07/ Related
Where to go next
These links follow a fixed rule applied to this notice’s buyer, text and CPV codes. They are not advice on whether to bid.
- Reference
- ocds-h6vhtk-05efd6
- Source
- Find a Tender
- Stage
- award · Awarded
- Last verified
- Tue 21 Jul 2026, 08:17 BST
- Read at
- Wed 21 Oct 2026, 03:30 BST
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