WFD Jordan - Media Assets & Training - November 2024

Objective/ Background

This assignment falls under Activity : Development and dissemination of women and youth-friendly content on the work of the Parliament, and Activity : Training on developing a social media presence for youth and women MPs under the 'Support to Democratic Reforms in Jordan' Programme.

The content shall be designed to raise awareness on the legislative and oversight functions of the Jordanian Parliament, emphasising the significance and the impact these functions have on the lives of youth and women. the training, on the other hand, aims to equip young men and women MPs with the skills necessary to establish a professional online presence, engage with constituents effectively, and navigate online interactions with resilience. These two interlinked activities seek to foster civic engagement and boost participation in democratic processes and parliamentary life by developing targeted media products, while at the same time, provide MPs with practical tools to enhance their digital communication. This will help increase MPs' visibility and strengthen their connection with the community.

The Jordanian House of Representatives (HoR) plays a key role in Jordan's legislative and oversight processes. To improve public understanding of these functions, WFD plans to produce various Arabic media assets (polls, videos, carousels, and reels) that highlight the importance and relevance of the HoR's work for young men and women, aiming to foster civic engagement in parliamentary processes.

The media assets are expected to convey the following messages:

• The essential functions of the HoR-legislation and oversight.

• The relevance of these functions to young men and women.

• The impact of these functions on youth and women.

• A call for active participation in parliamentary processes.

The training programme will be designed to complement the outcomes from the media productions and will be designed to equip young men and women MPs with the necessary skills to enhance their online presence, connect with constituents, and manage online interactions confidently. Through three interactive sessions, participants will gain practical tools to optimize their digital communication.

• Build and optimize professional profiles: Guide MPs in creating polished, effective online profiles.

• Create impactful content: Teach MPs how to create engaging written and visual content to connect with their audience.

• Manage online interactions: Equip MPs with strategies to handle feedback and interactions with resilience and professionalism.

For further details on how to apply, please read through the attached Invitation to Tender document/notice.