Find a Tender · Historical
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
2026-821 Social for Campaign Media Buying
Historical: no longer open for bids.
01/ The notice
Key facts
- Value
- £5,000,000Estimated value stated in the notice
- Deadline (UK time)
- Wed 16 Sep 2026, 12:00 BSTA deadline does not apply to this historical notice. The source records Wed 16 Sep 2026, 12:00 BST, which is not an open deadline.
- Published
- 21 Oct 2026
- Region
- Not stated
02/ The brief
What the notice says
Not fully read: this is the notice text; attached documents are not read.
Awarded - AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors. Campaign activity will support and integrate with AHDB's broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods. They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts.
The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment.
The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes.
The successful agency should demonstrate:
• Strong experience planning and buying large-scale paid social campaigns.
• Experience within food or drink
• Strong understanding of health-conscious and family audiences.
• Expertise across Meta, TikTok, Pinterest and future social platforms.
• A proven track record of delivering measurable improvements in campaign performance and return on investment
• Excellent analytical capability, reporting and insight generation.
03/ Classification
CPV codes
Common Procurement Vocabulary codes, exactly as the notice lists them. No descriptions are added here.
- 79340000
04/ History
Releases of this notice
2 releases held, oldest first. Dates are UK time.
- 10 Aug 2026Tender notice
Tender notice published 10 August 2026.
Deadline in this release: Wed 16 Sep 2026, 12:00 BST.
Release 075543-2026
View this release on Find a Tender (opens in a new tab) - 21 Oct 2026Notice
Notice published 21 October 2026. The notice text changed; the source gives no change note.
Release 099301-2026
View this release on Find a Tender (opens in a new tab)
05/ Limits
What the source does not tell us
- None recorded for the fields above. Attached documents are not read, so this is not a full account of the tender.
06/ Questions
About this notice
07/ Tender hubs
More media buying tenders like this
This notice is closed and kept here as a record. These pages list the live notices in the same subject, buyer or place. Chosen by a fixed rule on the notice’s title, buyer and region.
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08/ Related
Where to go next
These links follow a fixed rule applied to this notice’s buyer, text and CPV codes. They are not advice on whether to bid.
- Reference
- ocds-h6vhtk-06dfaf
- Source
- Find a Tender
- Stage
- award · Awarded
- Last verified
- Thu 22 Oct 2026, 07:08 BST
- Read at
- Fri 23 Oct 2026, 05:12 BST
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